Small in stature, but great in nature, New Jersey has established itself as one of the proudest and most prolific states in the country. Within its borders - in the shadows of New York City - lies the burgeoning metropolis of Jersey City

Built on the backs of blue-collar workers to become the second largest city in the state and a melting pot of cultural diversity, JC continues to experience change and growth as more and more people discover its potential for greatness.

Introducing Prosper - a lifestyle boutique that draws its name from Jersey City's motto of "Let Jersey Prosper" and its inspiration from the environment and the very people who live here. Featuring an exclusive in-store apparel line built on quality without prohibitive pricing, Prosper aims to be an outlet for quality, a focal point of the Chilltown cultural scene, and an inspiration for the global community.

As our journey begins, Let us all prosper.